NOT HERE TOBLEND IN.
Honed. Observant. Objective. Passionate. That's what HOOP stands for.
HOOP is a Jakarta creative agency for brands that would rather be remembered than be safe.
RAYAN MUKTIAKI
Founder
"For more than 20 years across advertising, digital and communications, I've watched the gap between work people remember and work they scroll past. I built HOOP to live on the right side of it."
Rayan Muktiaki has spent more than 20 years across advertising, digital and communications. Along the way, he led SAC Indonesia's evolution, building a culture of innovation, creative freedom and people development, and a team that put consumer understanding and data to work for richer brand experiences and more precise creative campaigns. In 2020, SAC was named Digital Agency of the Year. Today, Rayan also serves as an Advisory Council Member at Harvard Business Review. HOOP is where that experience comes together, built on one belief: the best work starts with truly understanding people, and never blends in.
How we work
- 01
Listen
We dig into the brand, the business and the audience before we touch an idea.
- 02
Find the truth
Strategy and social media insight that point to what actually moves people.
- 03
Make it bold
Campaigns, TVCs, branding and content built to get noticed.
- 04
Bring it to life
Production, brand activation and social media, from first frame to the field.
A complete team under one roof.
Client Service
Keeps every project clear, on time and on brief.
Strategy
Brand and communication strategy, backed by social media insight.
Creative
Creative direction, art direction, design, copy and video editing.
Content & Engagement
Content, social media and community management.
