The coronavirus outbreak hits indonesians into panic-buying. Face masks disappeared. Hand sanitizer sales surged, which led to a price hike. Washing hands for at least 20 seconds – a simple, cost-effective way to kill the virus, was drowning in the noise. We asked various musicians across the nation to donate a 20-Second song related to the pandemic and released them as a playlist on multiple music streaming platforms.

The playlist is called “#20DetikCuciCorona” (20 Seconds to Wash Corona Off). The songs contained reminders to wash our hands. The songs help people to count the duration of washing hands. The songs should make washing hands more fun.

Using its track, we also created a video that went viral and inspired content creators.

• Coverage
  160 media reported the movement
• Generates 
  7o music
• Valuation
  7 Billion in PR value with zero budget