Brief

BCA wanted to execute Taha pan Berjangka, which needed routine deposits with fixed amount and time period, aimed at younger individuals. The challenge is how to make Indonesia youngsters feel that ‘Taha pan Berjangka’ is relevant and important for them.

Solution

We combined 2 important insights: the most visited page in BCA website is the financial calculator, and that one of the most common questions asked to these youngsters is when they are going to be married, and birthed Berani Komit campaign. We created a video series that highlights the youngsters’ slice of life and featured financial calculation, delivered in a fun way.

Result

More than 19,000 new leads, higher than any previous digital campaign. Doubled traffic to Tahapan Berjangka page.