Get Lost in Indonesia was a tourism movement in 2010 before Traveloka even before social media boom.
The idea was to unite all the locals travel lovers to share their hidden gem in Facebook to promote Indonesia to the world through internet. It was received really well and in just one year it received more than 30 thousand followers in facebook and heavily engaged. Get lost in Indonesia won Gold and Silver creative awards for its unique poster designs but more than anything it won the netizen’s heart.